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The NYDJ brand, formerly known as "Not Your Daughter's Jeans," was founded in 2003 with the aim of addressing a gap in the women's denim market. At the time, comfortable and flattering jeans that catered to every woman's needs were scarce. Most jeans had low waists and fit uncomfortably, and even if they did fit well, they lacked style. To address this issue, NYDJ introduced their landmark premium stretch jeans with Lift Tuck Technology, designed to help women appear and feel a size smaller. This proprietary slimming panel features a patented criss-cross design that flattens in the front, while the contouring construction flatters the curves at the back.
Since its inception, NYDJ's mission has expanded to address women's head-to-toe style needs, while staying true to their fit-first mindset. The brand has evolved into a lifestyle brand that women can depend on to discover their unique style. Made for all shapes, sizes, and ages, NYDJ's selection of clothing, handbags, and shoes is designed and carefully curated to complement their customers' every move and help them express their personal style.
The fabric composition of NYDJ's products is 65% Cotton, 22% Polyester, 11% Viscose, and 2% Elastane. These items are machine washable, and the brand is committed to providing quality products with a focus on fit and comfort. NYDJ's garments are imported, and the closure type is a Zipper.
At the heart of the NYDJ brand is the Lift Tuck Technology, which is a key feature of their premium stretch jeans. This innovative technology is designed to help women look, feel, and wear a size smaller, providing a flattering and confidence-boosting fit.
In summary, NYDJ is a lifestyle brand that has evolved from its denim roots to offer a comprehensive range of clothing, accessories, and footwear. The brand's commitment to fit, comfort, and style has made it a trusted choice for women of all shapes and sizes, empowering them to express their unique style with confidence.
product information:
Attribute | Value | ||||
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package_dimensions | 12.71 x 10.08 x 1.81 inches; 1.21 Pounds | ||||
item_model_number | MATKKA3014 | ||||
department | womens | ||||
date_first_available | December 3, 2022 | ||||
manufacturer | NYDJ | ||||
best_sellers_rank | #1,323,079 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #6,460 in Women's Jeans | ||||
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